In today’s retail landscape, we all strive to enhance sales and customer visits while keeping costs in check. Let me introduce you to El Toro, a user-friendly digital platform with features that can give your retail business an edge. El Toro brings together mobile phones, IP addresses, shopper locations and geo-location technology to help you connect with customers more efficiently and affordably compared to traditional print methods.
Our experience with a national retailer has been truly rewarding. Over the course of a summer, we managed to increase foot traffic by 12% across almost 1,000 stores. These stores also experienced a positive 5% growth in overall sales. What’s particularly heartening is that the program’s returns have been quite impressive, delivering a strong ROI of 7:1. We’re excited to share these possibilities with you.
Use your CRM to harvest the IP address of customer’s specific households to target specific homes with display and video advertisements to drive incremental sales and traffic as effectively and with a better ROI than print.
Append device IDs to target specific cell devices to target ads via cell.
Identifying new movers via the post office is a thing of the past. We can identify and advertise to new movers in near real time. Retailers only have one opportunity to capture the lifetime value of a new shopper. We identify consumers (and their IP address) who have a home for sale, identify the date the home was bought, and have the actual move in date to ensure we capture new customers exactly when shopping decisions are being made. This is the most critical time for your store to capture the lifetime value of a shopper.
Web to Home
Engage anonymous website visitors who are already interested in your brand by matching online activity (through an IP address) to a physical address. By adding a web pixel to your website, we match IPs to physical addresses. The qualified audiences are sent direct mail to the household within 48 hours of interaction to capture a high value consumer.